Xiaomi not in PH’s top 5 phone brands in new IDC report
Earlier this month, at Revü, we shared an exclusive on the latest quarterly results of the research firm Canalys on the Philippine smartphone market, where we have seen True me took first place in the third quarter of 2020.
This time we have the report from the International Data Corporation in our hands. And we find that his conclusions were quite different from those of Canalys. For example, a supplier, Xiaomi – who happens to be world n ° 3 globally – did not make it to the top 5 despite being a consistently successful mobile brand all major monthly e-commerce sales events Shopee and Lazada.
One of the reasons could be Xiaomi’s offline presence. The company has significantly fewer offline stores nationwide compared to those of other vendors. Two-year-old Realme, for example, already has 465 kiosks, 119 concept stores and more than 5,200 partner boutiques in key areas of the country.
We interviewed Angela Jenny Medez, Customer Device Market Analyst at IDC Philippines, about the company’s perspective on Xiaomi research, and we update this report if and when we receive a response.
(November 26 update: We received this response from Medez: Realme has grown very aggressively in cities outside of Manila using online channels, but even more so through retail stores at across the country, while Xiaomi’s expansion is relatively slower although it has shown strong YoY and QoQ growth. Unlike Xiaomi, the other top 5 vendors have a greater reach of offline channels, especially in outside of Manila. Huawei’s success can mainly be attributed to the Y6p model, which offered very competitive specifications in the budget price segment.)
Based on IDC’s cell phone tracker, instead of Xiaomi at # 5 in the Philippines last quarter, Samsung in fact occupied the fifth place with a market share of 10.1%.
The Korean manufacturer is down 19.5% from the same period a year ago, but launching several handsets at different prices, such as the Samsung Galaxy A01 Core and Galaxy A11 in the basement of good deals and the Samsung galaxy note 20 in the flagship segment – increased its shipments in the quarter.
IDC also noted the increase in shipments from Samsung sold online from July through September, both through third-party online retailers and directly.
Huawei, which was not in the Canalys report, came fourth focusing on the price segment “$ 100 (approx. 4,813 P) to $ 200 (9,627) P. More than 60% of the total shipments of the supplier during the quarter came from this price range, with the Huawei y6p and Huawei Y7 2019 drive the volume. IDC also stated that “the brand’s online channel has continued to grow as Huawei launched its online store in September. “
In third place in the last quarter was OPPO, which was the fourth smartphone supplier in Canalys’ ranking. While its shipments fell 36.6% year on year, IDC noted that it had regained momentum in the mid-range category with the launch of the OPPO Reno 4. The company’s bestsellers have remained the OPPO A12 and A12e budget phones, however.
IDC and Canalys have agreed on the top two largest smartphone suppliers in the Philippines. In IDC’s tracker, Realme was the number one handset brand locally, with 56% of its shipments coming from entry-level C-Series models: the Realme C11, Realme C12, and Realme C15. It has experienced a huge annual growth of 962.5%.
According to IDC, “Realme owes its success to the competitiveness of its products and to marketing campaigns that include a month-long promotion for young fans. He added that the brand is expected to offer 5G phones starting this quarter, as soon as they receive 5G certification from the Philippine government.
Second usher Vivo, on the other hand, captured 14.3% of the market with an annual growth of 66.7%. BBK Electronics’ brand – the conglomerate that also owns Realme, OPPO, OnePlus and iQOO – had the Vivo Y11 as its best-selling smartphone. This model has been at the top of the Vivo charts since its launch a year ago.
You can see more of the report from research firm IDC on this page.