Sam’s Club® Launches Smartphone App and Mobile Website
“Locating a club, seeing the latest product reviews and earning personal discounts are just a few clicks away with the new Sam’s Club app,” said Cindy davis, Executive Vice President of Marketing, Memberships and Dotcom at Sam’s Club. “Our research indicates that our members over-index their purchases from their smartphones to the general market. * We are always listening to our members to find the next innovation, and this app will help us improve the shopping experience. buying members in a simple and unique Sam’s Club way. “
A recent survey conducted by Sam’s Club shows that over 40 percent of its members are smartphone users. The majority of Sam’s Club members use Apple® iPhone®, BlackBerry® or Android® phones, creating a need to reach all platforms.
The app was initially released for iPhone in late August and was quickly listed as “New and Outstanding” on Apple’s iTunes Store.
Simplify personalized information
The Sam’s Club app makes life easier for members and creates broader opportunities to engage with members by bringing local and relevant information straight to smartphones. The new app provides users with up-to-the-minute information on local club events, membership renewal status and company announcements.
Sam’s Club Plus members can view their eValues - exclusive and personalized discounts automatically loaded onto their membership cards – directly from the app. Plus members who use the Sam’s Club app are instantly alerted when new offers are added to their eValues and when eValues approach their expiration date.
For those on the go, it only takes a few clicks to locate the nearest Sam’s Club with the new app. A Club Locator feature provides both directions and details, such as hours of operation and services offered. The My Club feature provides quick access to information about the member’s preferred club and includes an assortment of club-specific products, available services, as well as information on local events such as book signing sessions, flu and road shows.
A Club Map feature is also included to help members easily navigate within each club, including the placement of individual service locations such as electronics, office supplies, fresh food, bakery and the pharmacy.
Simplify product assortment
Finding the right product has never been easier at Sam’s Club. By simply tapping on the Products icon, members can scroll through the product catalog by category, search for a product by name, or use a smartphone camera to scan the barcode and view the information page product line.
Other great features that enhance a member’s shopping experience include instant access to thousands of product reviews, product availability status, detailed product information, and multiple images of each. product. Members can also share their favorite products with their Facebook friends and Twitter followers using the one-click social networking feature.
“We are delighted to put the power in the hands of our members,” added Davis. “They will be able to make smarter choices with less effort by using the new Sam’s Club app.”
Simplify the future
One of the greatest features of the app is the Feedback function. Users can send suggestions for future updates to the app, so Sam’s Club can ensure that future features are what members want the most.
Earlier this year, Sam’s Club announced the addition of Wi-Fi to all locations in the United States, giving smartphone users more convenient access to information and better use of the Sam’s Club app while on the go. their purchases. Sam’s Club has also launched a mobile web version of samsclub.com to improve the experience for users of web-connected phones.
Further information, including an interactive video, is available at www.samsclub.com/mobile.
* Source: based on a Sam’s Club proprietary study, august 2010
About Sam’s Club
Sam’s Club is a division of Wal-Mart Stores, Inc. (NYSE: WMT). The first Sam’s Club opened in Midwest City, Oklahoma., in 1983. Today, Sam’s Club serves over 47 million US members with locations nationwide, as well as Brazil, China, Mexico and Porto Rico. Sam’s Club saves its members an average of 30.4 percent compared to grocery stores and specialty retailers by offering superior values on quality goods and services for home or work. Saving is made easy at Sam’s Club. Visit samsclub.com for more information.
SOURCE Sam’s Club