Chinese phone brands’ market share up 76% in India
The Indian smartphone market rebounded in the third quarter of 2020 to a record high of 50 million units, posting 8% year-on-year growth, research firm Canalys said on Thursday. This is an all-time high for quarterly smartphone shipments in India, he said.
While Xiaomi remained the market leader, growing 9% to 13.1 million units, Samsung regained second place from Vivo, with growth of 7% (10.2 million units), did he declare. “Samsung’s aggressive product portfolio and low-end pricing strategy have paid off. Vivo was in third place, with growth of 19% (8.8 million units), ”Canalys said in a statement.
Adwait Mardikar, analyst at Canalys, said smartphone sellers are definitely bullish. “The government slowly but steadily reducing movement restrictions after a three-month lockdown has created the perfect atmosphere for sustained growth. While almost all vendors have seen shipping growth, the real winners are online channels, which have been buoyed by a huge influx of devices ahead of festival season. India’s penchant for a good smartphone and a good deal remains intact, ”he said.
Although the continued tension between India and China has been a hot topic in recent months, “we have yet to see a significant impact on the purchasing decisions of mass market customers,” Varun said. Kannan, Research Analyst at Canalys. Collectively, Chinese suppliers accounted for 76% of all smartphones shipped this quarter, up from 74% the year before.
“However, tensions have prompted Chinese smartphone brands to act more conservatively in recent months, cutting back on their marketing spend and carefully trying to project the image that they are important contributors and stakeholders in the industry. India’s economic future, ”Kannan said. .
Apple recovered in India in the third quarter, with double-digit growth to nearly 8,000,000 units.
“Apple is finally paying attention to India,” said Rushabh Doshi, research director at Canalys. It opened a direct online store, offering several new angles in its go-to-market strategy, such as using device swaps to offer purchase incentives, or bundling AirPods with iPhones. to make them more attractive, he said.
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