Best simple cell phone brands for 2021



You should be able to rely on your cell phone for years to come, especially if you bought a simple model without the latest technology.

But even the simplest phone can start to let you down after you’ve had it for a while. A battery that starts to drain faster and faster, frequent screen freezes and unexpected shutdowns can all become everyday annoyances for owners of simple cell phones that weren’t designed to withstand the test. time.

As you can see there is a big difference between the top performing brand for the average Which? test score (69%) and the last mark (52%). That’s why we surveyed ordinary cell phone owners about their phones to find out which brands are the most durable, and which ones last the longest without developing serious flaws.

719 Which one? Members rated their phones in our latest Mobile Phone Brand Reliability Survey – and we’ve analyzed the numbers to bring you our final verdict on the most and least reliable single mobile phone brands in the table below . We also asked each owner to rate their overall satisfaction with their phone to provide you with customer scores for each brand.

Only logged in members can view our exclusive reviews in the table below. If you are not already a Which? member, join which? to get instant access to this, and all of our best simple mobile recommendations.

Sample sizes: The above data is based on our survey of 719 simple mobile phone owners in April-July 2019.

Choosing the best brand of simple mobile phone

The table above reveals the brands you can count on the most, for the best simple mobile phone.

The best brand in the bunch gets a whopping 95% reliability score, which means you’re unlikely to run into unwarranted faults with a simple mobile phone from this brand – at least for a while. And with a collection of the best buys to choose from, you’ll be hard pressed to go too far wrong with this brand.

The less reliable brand is still decent, but we’re disappointed with their straightforward handsets that we tested in our lab. His customers also seem to agree – he has the lowest customer score of any of the brands above.

How we calculate the best and the worst brands

We survey hundreds of simple cell phone owners every year to find out about their experience with their device.

We ask owners to notify us of any faults they have encountered with their simple cell phone, the seriousness of those faults and the date they occurred. We use this data to generate our reliability scores, to help you choose a simple mobile phone that is more likely to stand the test of time.

For our customer score, we ask people if they are happy with their simple cell phone – and if they would recommend a simple cell phone from that brand.

Our reliability and customer scores, along with the results of our independent lab tests on the most popular single mobile phones available, mean you can make the best buying decision for you using our simple cell phone reviews.


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