Apple Insider Reveals New iPhone 14 Price Shock
Apple iPhone 14 leaks have already revealed that the lineup will feature a radical redesign for the Pro models and oversized rear cameras. But now new information indicates that they will also come with higher price tags.
Popular anonymous tipster LeaksApplePro has published a new blog post breaking down the prices of each iPhone 14 model, along with a bet that Apple will make to justify the higher prices.
According to LeaksApplePro, the big disrupter is the new iPhone 14 Max – a 6.7-inch model that will replace the 5.4-inch iPhone 13 Mini. This introduction will see Apple replace its $699 compact smartphone with an $899 behemoth, which revamps the lineup. The result is that the iPhone 14 becomes the cheapest model in the new range and there is a ripple effect on the Pro models:
- iPhone 14 – $799 (iPhone 13: $799)
- iPhone 14 Max – $899 (iPhone 13 mini: $699)
- iPhone 14 Pro – $1099 (iPhone 13 Pro: $999)
- iPhone 14 Pro Max – $1199 (iPhone 13 Pro Max: $1099)
LeaksApplePro also warns that the $1,099 price for the iPhone 14 Pro is a “best case” scenario, with Apple potentially pricing the Pro models even higher. “As I’ve been saying all year, Apple plans to differentiate Pro iPhones from non-Pro iPhones, including their price,” the insider said.
And what about the price justification? As multiple leaks have already revealed, the iPhone 14 and iPhone 14 Max will reuse the A15 chip from the iPhone 13 lineup. To circumvent this price/performance mismatch, LeaksApplePro says Apple will simply rename the A15 chip to A16. “And that’s not all,” says the leaker. “Apple plans to use what the company wanted to be the A16 in ‘pro’ iPhones and call it A16 Pro.”
Why is Apple making this decision? Flea shortages. “Apple and its partners are struggling to make all the A16 and M2 chips they need, and they have to prioritize one, and that will be the M2,” LeaksApplePro says.
If true, but logistically understandable. this decision is likely to provoke serious negative reactions. The only mitigating factor is that Apple may use the iPhone 13 Pro version of the A15 chip (which has 6GB of RAM compared to 4GB in the iPhone 13) for the standard iPhone 14 models. Even then, this chip is still called “A15” in all Apple marketing. The iPhone 14 schematics also show a visually identical design, which makes even an “iPhone 13S” name hard to justify.
For iPhone 14 Pro users, however, 2022 will be a big year of redesign. Apple is determined to widen the gap between Pro and non-Pro models, as it has already done with Pro and non-Pro MacBooks and iPads and, soon, Macs.
This all makes sense from a marketing and business standpoint, but for millions of iPhone fans, it’s likely to prove a tough pill to swallow.
Follow Gordon on Facebook
Learn more about Forbes
New iPhone 14 schematics reveal an iPhone 13 lookalike
Apple’s iPhone 14 Pro redesign leaks detailed schematics